منابع مشابه
Impact of Digital Media on Brand Loyalty and Brand Positioning
The objective of this research was to find out the importance of digital media and business to increase their revenues and market their products in a better way. Another objective of this research to differentiate between conventional and new media and to view the level of awareness about their concept among people. This research is exploratory and research design is qualitative in nature. We c...
متن کاملBrand Presence in Digital Space
With the growing importance of digital spaces as arenas in which organisations and consumers interact, brand owners can no longer afford to regard digital, online, or i-branding as an optional add-on to branding through other channels. After an introduction, this article reviews some of the principles that need to underpin any brand strategy. The article then reviews the key considerations for ...
متن کاملMeasuring the Digital Economy
Any opinions, findings or conclusions expressed here are those of the authors and do not necessarily reflect the views of the Census Bureau or the Department of Commerce. We thank
متن کاملDuration in the Digital Economy
We examine the drivers of Internet firm survival using a multi-method survival analysis. Based on previous literature on business failure and recent IS research on e-commerce business models, we test the impact of sector-, firmand e-commerce-specific factors on an Internet firm’s duration after its IPO. We first provide a descriptive analysis of Internet firm survival using non-parametric survi...
متن کاملMnes in the Digital Economy?
Technological advances are changing many aspects of business activity and in particular the meaning of distance and geography. Such changes are likely to have profound impact on firms whose activities take place over distance, namely MNEs. Using the motivations for FDI identified in the literature as a theoretical framework, this study examines the motivations of firms producing and selling pro...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Drukerovskij Vestnik
سال: 2020
ISSN: 2312-6469
DOI: 10.17213/2312-6469-2020-1-87-93